We have an unparalleled understanding of digital marketplaces and the ability to build electronic digital channels for market participants or energy traders

Illustrating a successful customer story, Barrett mentions a European energy utility who was struggling to provide their customers with required products and services, while dealing with vast sections of mixed demands flowing in through their client base. Battling a moderate amount of operational risk, they wanted to provide a more straightforward and simple way to trade with their clients to unlock significant customer growth, revenue growth, customer retention and improve their business. Initially, they were trading with the customers through voice or email which turned out to be quite difficult for them. They reached out to Adaptive with a request to build a client-facing power and gas click-and-trade platform. They wanted a platform that their clients could load in a web browser, log in, and trade with them electronically.

The resulting e-trading platform provided the clients with access to 24/7 liquidity, caused reduction in their cost of market access and lowered operational costs and risks through automated post-trade processes. Clients are now able to trade digitally on prices as well as place limit orders of their own. The platform handles all the trade acceptance logic, including the integration with the central credit check systems and fine-grained management of counterparty trading permissions. Moreover, the platform is easily extensible with a resilient back-end, can be easily cloud-hosted. “We built this innovative platform by working closely with our clients. Success came from openness about our client’s business goals, and our understanding of how to translate them into a digital platform,” adds Barrett. As the clients share their insights, it’s a seamless process for Adaptive to bring its technical expertise, the understanding of the fundamental real-time trading protocols and how they could be mapped to the client’s business domain.

Recording a significant increase in revenue last year, Adaptive today has grown to more than 150 staff with establishments in North America and Europe. Adaptive plans to consolidate their business in the trading landscape in the North American region by building robust relationships and networks. Moreover, the company aspires to venture beyond borders and cater to an ever-increasing global customer base. Presently, the company continues to innovate by developing more functionalities in its technology to better serve its customers in the days to come. “Our goal is to bring extremely robust solutions for our clients as we want to be the most compelling option for them in the vast energy trading and risk management marketplace,” concludes Barrett.